1.	Viewing the business as simple because the user sees it simply is consistent with the many axioms of business. You know, the customer is always right. That's why I named my company UserLand, to remind me what's important. It's a dream I lose for a time then it comes back into focus. "It's the Users Dummy!" could my constant slogan.
2.	To a user, music is about inspiration, emotions, memories, revelations and aspirations. You can't have a party without music. A song from childhood brings you back to the feelings of childhood. Music is a trigger, it opens windows inside ourself. With music comes security and revolution. It can jar your assumptions (Reggae), challenge your fears (Rap), and warm you like a snug blanket (Motown).
3.	And music is international. I might not understand a foreign people when they write, but their melodies can tell me what's inside them that crosses language barriers, but not cultural ones. Learning a culture thru its music destroys neural pathways, breeds understanding and defeats war.
4.	To the user the music business is simple but the content is complex. Today we're using the Silent Web. I can't wait for singing and talking sites. The Dancing Hamsters were just the beginning. Music can charm and music can arouse. Music is simple and music is complex.