1.	I often open DaveNet pieces with a quote from Jakob Nielsen, a man who has taken many rides on the Cluetrain, who gets it too, and this time I'd like to close with a Nielsen quote. On his website, www.useit.com, he said yesterday:
2.	"The vertical portal opportunity is screaming at us and nobody is picking it up. A 'just-add-domain-expertise' platform provider could be worth billions."
3.	Jakob, that's the flipside of our vision, and they are equivalent visions. Once we get the software out of the way, provide a server structure that makes an excellent website, with a news page, a calendar, a search engine, and a browsable hierarchy, all editable with easy fun tools that work the way the domain experts want them to, your vertical portal vision will be realized.
4.	Easy easy easy!