1.	Writing for the web is too damned hard. It turns you into a bookkeeper. I've got files all over my hard disk and their counterparts on the server. I can't keep track of them! When I'm reading a web page that I wrote, if I spot a mistake, I have to execute 23 complicated error-prone steps to make the change.
2.	I can't handle it. It's too much work, too much to remember. That's why my website sucks, and yours too. Because I look at the wrong words on my screen and decide that it's too much trouble to get it right.
3.	What's needed is a way to put the right software in front of the right keyboards, so people who love to write for the public and who do it well, have an easy way to do it. A place to be heard. A place to teach and learn. A place to be powerful and feel the power of others.