1.	1. Social entrepeneurialism. Many are recognizing the inherent value of bringing competitive talent and in fact the forces of competition to bear on social problems. This competition means that e-charities will be driven to greater efficiency than governmental or even volunteer efforts.
2.	2. Internet democracy. The new technology enables communities like never before, around interests as small as you can imagine. Hence the explosion of chat, personal websites, and other new forms of self-expression. It also enables individuals to participate in causes. The .org sites and activities are generating tremendous participation and enthusiasm.
3.	3. Guilt. Enormous new wealth is being generated, and someone should do better by the less fortunate, whether the less fortunate are kittens and puppies, inner city kids, our kids, churches, and so forth. We have a chance to 'bake' that support into the new margins, and enjoy the unbelievable efficiency that arises when those new donations are directed by the individual t the cause or causes they choose.
4.	4. Innovation. Now we can build an entirely new kind of voluntary, line-item donation into the economy that actually lowers overall costs by motivating people to be digital, gives the individual, not the corporation or government, the choice on what to support.
5.	5. Competition. The news is not that we figured this out. The news is that this is happening, competitors are out there, and with lots of entrepreneurs going at this, it has a chance to succeed.