| 1. | OK, now let's talk some business. |
| 2. | I have been very lucky in the stock and real estate markets. I have lots of money. I'm optimistic about the future, I think I'm going to keep making money. As Alan Greenspan knows, I'm likely to spend more money. The economy is still booming. There are lots of people like me. |
| 3. | But here's my problem, there aren't enough things that cost money that I really care about. The money isn't that valuable to me if all I can buy are refrigerators, cars and computers. They don't inspire me or reach me. But music does. And music on the Internet *really* inspires me. |
| 4. | I love to spend money on music. But I hardly ever spend money when I think I'm doing something dishonest. I'm a voter, both politically and economically. I vote for candidates I support (there are very few of them, a similar problem, also solvable) and I vote for products I believe in, by buying them. |
| 5. | But I must pay money to the artists. This is the big catch for the music industry. They clearly don't want to give much money to the artists. They talk about the artists all the time. But I think the artists aren't actually getting the money. This is bad. |
| 6. | The middlemen, such as Napster, aren't that interesting either; they're only made interesting because they're the target of the lawsuit. Let's start a conversation between users and artists. Let's cut out the middlemen and get down to business. |
| 7. | To the artists, how much money do you want? We haven't heard much from you. Why? What do you believe about us? I think someone is lying to you, and I think I know who, it's the same people who have been lying to us, the music industry. |
| 8. | It's time to hear from the musicians. |
| 9. | What kind of thrill do *you* want? |
| 10. | Dave Winer |