1.	Competition is good for our users. I said this so many times in Phoenix, in relation to the patent issue. Competition is good! Say that 18 times until you believe it. It makes you stronger. Rise to it, accept the challenge, don't run away. You learn the most from your competitors, and vice versa. It's the most intimate relationship you can have in the business world.
2.	So since we're going to have competition, I believe we must take extra steps to guarantee that there's no customer lock-in. It's even more important in the age of the Web when the user might not even have a copy of their own data. One of the cardinal requirements of this market, even before we try to get the UIs compatible, is an export function that leaves un-rendered text and data on the user's hard disk in a format readable by software that's available at a reasonable or no cost. UserLand will make this an issue in this market. We're not fully there yet, but we will be shortly.
3.	I know Dan Bricklin understands this. He invented the DIF format for exchanging spreadsheet data in the early 80s, which became the standard exchange format for numeric data. The customers insisted on it, and they will again, as will the magazine reviewers, when they start reviewing web apps. The users own the data, and it must be made available for other apps to work with. Closed apps must be opened, and since this is a new market, let's have it be that way right from the start.