Top > DaveNet archive > 2002 > Making friends with Hollywood > The click-wait system
1. When I started talking with Adam late in Y2K, he wanted me to think about high quality video on the Internet, and I totally didn't want to hear about it. Like a lot of people, I had tried it, and found it unsatisfying and frankly, exhausting.
2. I thought that video on the Internet was a loser for three reasons, that build on each other:
3. 1. When I click on a link to view some video, I have to wait.
4. 2. The wait is longer than the video. (In other words I have to wait two minutes for ten seconds of video.)
5. 3. The quality is horrible.
6. All three effects are bad, but the first is the worst. The Internet lifestyle is frenetic. There's no time to wait. The remaining two negatives only make video less attractive, but the first is the killer.
7. But Adam persisted and showed me that if I was willing to change my point of view, it could work, without any waiting and with very high quality.
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11/21/2008; 9:33:51 AM Eastern.
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