1.	There's a sub-directory containing links to all the feeds, and a place for questions and comments, but I wanted to publish the URLs of the feeds themselves here so that you can see how simple and easy the format is.
2.	http://www.rollingstone.com/rssxml/album_reviews.xml
3.	http://www.rollingstone.com/rssxml/movie_reviews.xml
4.	http://www.rollingstone.com/rssxml/dvd_reviews.xml
5.	http://www.rollingstone.com/rssxml/music_news.xml
6.	http://www.rollingstone.com/rssxml/photos.xml
7.	It's designed to be comprehensible to a person who might know how to set up a stereo system or program a VCR. And it's even easier to use than either of those earlier technologies. You just tell a reader (there are lots, it's a burgeoning market) to subscribe to one or all of these feeds, and every hour it will check for new stuff and show it to you.
8.	The advantage to Rolling Stone, the publisher, is increased distribution for their CD, DVD and movie reviews, picture essays and music news.