1.	The Internet is the nicest distribution system for creative work that's ever been invented. Even that isn't a strong enough statement. Until the Internet came along creative people had to make deals with huge heartless companies to get their work distributed. This forced creativity through a very narrow funnel: the kind of stuff that fat executives can understand, and all they understand is the most crass kind of creativity, the kind of stuff that gets the largest number of people to cough up their credit cards. These people are usually fat and smelly and laugh cynically if anyone says that people create things to communicate. According to them, the only reason anyone would want to create things is to make money. If you have any other motive they think you're an idiot, and tell you so.
2.	Unfortunately, at some level, the artists of the past thought the same way, but they were always frustrated because the fat smelly non-creative executive guys were good at stealing all the money, because even the most commercial of artists were still artists and given a choice, would forgoe the money (almost unconsciously) for the art. This is what the fat smelly assholes took advantage of. And they got very rich and hired lawyers and bought not just policitians but an entire politicial party, a big one, and they got some extra new laws passed to help throttle the most threatening technology to ever come along, and you know what I'm talking about -- it's the Internet.
3.	Now a young guy named Shawn Fanning didn't understand how this worked, he just had a bunch of CDs he had ripped and he wanted to share them with his friends so he learned how to program and whipped up a hack called Napster. It worked. Everyone loved it. All of a sudden people were talking about music in supermarkets and on airplanes! This was truly remarkable. Music had gotten incredibly boring. Now, with the library of melodic memories, old and new, open for all, music was exciting again! What a change. Now instead of wanting to find a way to make money from the new technology, which of course would have required creativity, the fat smelly execs told their lawyers and politicians to stop it, which they did. We needed a media company that was run by an artist, but of course the art was all out of media companies by that time, if there ever had been art in the media companies (probably not, media is a word like "content" which makes art sound like a business).
4.	But the cat was out of the bag, the train had left the station, the idea was out there, the people knew what could be, and what they wanted.